{"id":97,"date":"2016-01-02T19:21:17","date_gmt":"2016-01-03T00:21:17","guid":{"rendered":"http:\/\/erandisotelo.mx\/book\/?p=97"},"modified":"2019-09-04T17:50:16","modified_gmt":"2019-09-04T22:50:16","slug":"zumo","status":"publish","type":"post","link":"https:\/\/erandisotelo.mx\/book\/zumo\/","title":{"rendered":"ZUMO | 2016"},"content":{"rendered":"<p style=\"text-align: center;\">First proposals<\/p>\n<div id='gallery-1' class='gallery galleryid-97 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"773\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-01.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-01.jpg 1000w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-01-300x232.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-01-768x594.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"773\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-02.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-02.jpg 1000w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-02-300x232.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-02-768x594.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<div id='gallery-2' class='gallery galleryid-97 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"773\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-03.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-03.jpg 1000w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-03-300x232.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-03-768x594.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"773\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-06.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-06.jpg 1000w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-06-300x232.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-06-768x594.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"773\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-07.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-07.jpg 1000w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-07-300x232.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-07-768x594.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"773\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-08.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-08.jpg 1000w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-08-300x232.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-08-768x594.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"773\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-05.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-05.jpg 1000w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-05-300x232.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-05-768x594.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"773\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-04.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-04.jpg 1000w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-04-300x232.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-04-768x594.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p style=\"text-align: center;\">Final approved logo<\/p>\n<div id='gallery-3' class='gallery galleryid-97 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"340\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-00.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-00.jpg 792w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-00-300x129.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-00-768x330.jpg 768w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p style=\"text-align: center;\">Approved pattern<\/p>\n<div id='gallery-4' class='gallery galleryid-97 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"773\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-10.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-10.jpg 1000w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-10-300x232.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-10-768x594.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p style=\"text-align: center;\">Logo variations<\/p>\n<div id='gallery-5' class='gallery galleryid-97 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"773\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-09.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-09.jpg 1000w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-09-300x232.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_identity-09-768x594.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p style=\"text-align: center;\">Branding for juices and paper cups<\/p>\n<div id='gallery-6' class='gallery galleryid-97 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-03.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-03.jpg 800w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-03-300x212.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-03-768x543.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-02.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-02.jpg 800w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-02-300x212.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-02-768x543.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-05.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-05.jpg 800w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-05-300x212.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-05-768x543.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-04.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-04.jpg 800w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-04-300x212.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-04-768x543.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<div id='gallery-7' class='gallery galleryid-97 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-06.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-06.jpg 800w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-06-300x225.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-06-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-09.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-09.jpg 800w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-09-300x225.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-09-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-07.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-07.jpg 800w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-07-300x225.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-07-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-10.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-10.jpg 800w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-10-300x225.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-10-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-08.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-08.jpg 800w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-08-300x225.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-08-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-11.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-11.jpg 800w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-11-300x225.jpg 300w, https:\/\/erandisotelo.mx\/book\/wp-content\/uploads\/2018\/10\/ESD_ZUMO_mockups-11-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p style=\"text-align: center;\"><em>Designed in collaboration with Cynthia Herrera<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Identity for an urban juicery and remedy tea shop.<\/p>\n","protected":false},"author":3,"featured_media":115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,2],"tags":[],"_links":{"self":[{"href":"https:\/\/erandisotelo.mx\/book\/wp-json\/wp\/v2\/posts\/97"}],"collection":[{"href":"https:\/\/erandisotelo.mx\/book\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erandisotelo.mx\/book\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erandisotelo.mx\/book\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/erandisotelo.mx\/book\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":5,"href":"https:\/\/erandisotelo.mx\/book\/wp-json\/wp\/v2\/posts\/97\/revisions"}],"predecessor-version":[{"id":224,"href":"https:\/\/erandisotelo.mx\/book\/wp-json\/wp\/v2\/posts\/97\/revisions\/224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/erandisotelo.mx\/book\/wp-json\/wp\/v2\/media\/115"}],"wp:attachment":[{"href":"https:\/\/erandisotelo.mx\/book\/wp-json\/wp\/v2\/media?parent=97"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erandisotelo.mx\/book\/wp-json\/wp\/v2\/categories?post=97"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erandisotelo.mx\/book\/wp-json\/wp\/v2\/tags?post=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}